The worlds best performing whitening treatments has now a new online look.
Part of the project was also the user experience and user interface of the new enlightensmiles.com that will be live later in 2021.
Over three months of statistics, and analysis were carried to understand properly the issues of the actual website has and how to improve them along with the creation of the user persona and then the wireframes.
For the completion of this project we were In charge of the Art Direction, this included making sure the models were aligned with the vision and reflect the ideals of the company.
Luxury, premium, clean and polished aesthetic are the keywords for Enlighten Smiles which is a cosmeceutical brand that stands for the quality of their products and the achievement of their results.
With social media the concept of beauty changed drastically, Enlighten Smiles target audience is between 25 to 35 years old for the patient side and between 25 to 69 years old for the professional side such as dentists and dental hygienists.
The challenge was to create an imagery fashion orientated that is looking forward, attentive to details and extremely minimal. Smiles are a difficult element to treat in photography and they are often used for commercial more than fashion. Creating something high standard avoiding being cheesy and old fashion was the real challenge of my art direction.
Projects involve many changes during the process and most importantly deadlines. Seeing the final result and imagery delivered is a great feeling that pays the fun and stress part of the months spent to achieve the final result.
The images are now in the post-production phase and they will be ready by the end of September 2021.